Make Money Though Affiliate Marketing

  • October 17, 2015
  • blog
No Comments

If you have a strong brand with lots of loyal customers, there is potential to build revenues through affiliate marketing – generating sales for other brands or advertising on third-party websites

What is affiliate marketing?

Affiliate marketing generates sales by advertising on other people’s websites, or generating commission by advertising other brands on your own site. As such, affiliate marketing is becoming an important part of online marketing culture.

Essentially, if you have a strong brand or plenty of loyal customers, there now exists great potential to build on the work you have done to establish that brand or customer base.

How much is sold online through affiliate marketing?

As a growing trend, affiliate marketing is becoming hard to ignore. According to a recent study conducted by accountants PwC for the Internet Advertising Bureau, UK businesses spent £814 million on affiliate marketing and lead-generation activities in 2012 – a spend that generated £9 billion in sales. According to the study, that income was derived from 100 million direct transactions – transactions that might otherwise not have been leveraged.

“Affiliate marketing is one of the biggest growing online marketing channels,” says Stuart Kilroy, Director of affiliate marketing agency Digital Motive. “The affiliate marketing industry has grown significantly in the last few years and has fuelled much of the growth in the use of the internet. It is a very important part of a business’s online marketing mix, as it can deliver significant web-clicks and sales, with a much lower risk.”

How does affiliate marketing work?

There are two main ways to participate in affiliate marketing. If you have an established customer base, you can advertise other brands on your site, gaining commission for each item sold. Alternatively, if you have developed a strong brand, you can create adverts that run on your affiliate sites. You pay them only when the advert generates a sale.

Tim Prizeman, Director of business development advisors Kelso Consulting, says most people have bought through affiliate programmes online without even realising it. “When you book a flight online and there is an automatic option for car hire, hotels or a recommended taxi firm – this is an example of affiliate marketing in action,” he says. “The airline sells the ticket, but also gets a share of the hotel booking. For the hotel, they are being put in front of travellers to their location at just the right time – while they have their credit card in their hand and are in spending mode.”

So what are some other examples?

Amazon offers commission on the products it sells via its Associates programme, while Stuart Kilroy points out that many well-known companies have been built entirely on affiliate marketing, including, Martin Lewis’s and However, this not just for big companies, he says. “Anyone can be successful at affiliate marketing – you don’t necessarily need a big brand. Most well-known affiliate marketing companies started life as small businesses or even from a kid’s bedroom. If you get it right then there are big rewards on offer.”

What is affiliate marketing’s potential for smaller businesses?

Tim Prizeman points out that as smaller businesses don’t typically start out with large customer bases, they need to consider how this might work for them, and to target large businesses where their product or service is a natural upsell. “The biggest advantage with affiliate marketing for smaller businesses is that, frequently, you only pay commission for sales actually made,” says Tim. “However, the brand will look for evidence that there will be strong demand for your product so they get good additional revenue from the sales.”

Stuart Kilroy argues that affiliate marketing can also work for individual bloggers and micro-businesses. “It can be a very effective way of monetising a blog or website. If you have the ability to create an interested audience who regularly visit your website, or read your blog, then you have the ability to be successful from affiliate marketing.”

What is its potential in terms of breaking into new markets?

That affiliate marketing is low-risk and low-cost makes it particularly attractive when it comes to scoping out new opportunities in other territories. Indeed, many exponents claim that using affiliate channels has proven to be one of the most effective ways of entering new markets. The pay-for-performance model means that sellers in the UK, for instance, are leveraging the know-how of marketing experts in new territories.

Sounds like a lot of relationship building to me…

Undoubtedly, you still have to create ties with the right people and with only those brands or organisations that reinforce and complement your brand and market. You will also need to persuade them of your viability. However, this is what companies have always done when they have partnered with suppliers in related but non-competitive areas.

What’s more, there is a whole new and growing industry of agencies that will do the legwork for you in terms of sifting through affiliate programmes and networks.

Read more: CPA and Affiliate Marketing

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

No Comments
  1. Pingback: discount cialis

  2. Pingback: cialis on line

  3. Pingback: cialis black

  4. Pingback: tadalista vs cialis

  5. Pingback: cost of cialis

  6. Pingback: cialis medication

  7. Pingback: cialis and alcohol

  8. Pingback: otc cialis

  9. Pingback: cialis without prescription

  10. Pingback: cialis generic canada

  11. Pingback: online cialis

  12. Pingback: cialis wikipedia

  13. Pingback: non prescription cialis

  14. Pingback: cialis walmart

  15. Pingback: cialis from canada

  16. Pingback: cialis 5mg coupon

  17. Pingback: no prescription cialis

  18. Pingback: cialis 5mg

  19. Pingback: natural cialis

  20. Pingback: cialis soft

  21. Pingback: cialis for women

  22. Pingback: marley generics cialis

  23. Pingback: cialis for sale

  24. Pingback: liquid cialis

  25. Pingback: cialis saving card

  26. Pingback: cialis drug interactions

  27. Pingback: cheap generic cialis

  28. Pingback: cialis samples

  29. Pingback: cialis dosage information

  30. Pingback: cheap cialis generic

  31. Pingback: generic for cialis

  32. Pingback: cialis reviews

  33. Pingback: cialis professional

  34. Pingback: cialis daily

  35. Pingback: canadian pharmacy cialis

  36. Pingback: generic cialis reviews

  37. Pingback: cialis price

  38. Pingback: cialis coupons printable

  39. Pingback: canadian cialis

  40. Pingback: generic cialis canada

  41. Pingback: buying cialis online

  42. Pingback: cialis patent expiration

  43. Pingback: free cialis samples

  44. Pingback: cialis copay card

  45. Pingback: free cialis coupon

  46. Pingback: 5mg cialis

  47. Pingback: free cialis

  48. Pingback: tadalafila

  49. Pingback: tadalafil without a doctor prescription

  50. Pingback: tadalafil 20mg

  51. Pingback: generic cialis tadalafil uk

  52. Pingback: generic cialis available

  53. Pingback: what is levitra

  54. Pingback: generic cialis 20mg

  55. Pingback: vardenafil hcl 20mg

  56. Pingback: vardenafil generic

  57. Pingback: cialis without a doctor prescription

  58. Pingback: cialis tablets australia

  59. Pingback: cialis tablets

  60. Pingback: levitra vs cialis

  61. Pingback: viagra without doctor prescription

  62. Pingback: levitra side effects

  63. Pingback: viagra without a doctor prescription

  64. Pingback: cialis generika

  65. Pingback: levitra recviews

  66. Pingback: viagra tablets

  67. Pingback: cialis generico

  68. Pingback: viagra tablet

  69. Pingback: cialis pharmacy

  70. Pingback: cialis generic pharmacy

  71. Pingback: levitra prices

  72. Pingback: what is augmentin

  73. Pingback: cialis generic availability

  74. Pingback: viagra pills

  75. Pingback: side effects augmentin

  76. Pingback: levitra online

  77. Pingback: viagra online

  78. Pingback: augmentin vs amoxicillin

  79. Pingback: what is levaquin

  80. Pingback: viagra generic

  81. Pingback: augmentin uses

  82. Pingback: levaquin uses

  83. Pingback: viagra doctor prescription

  84. Pingback: augmentin side effects

  85. Pingback: levaquin side effects

  86. Pingback: viagra coupons

  87. Pingback: cialis 5 mg

  88. Pingback: levitra cost

  89. Pingback: augmentin for uti

  90. Pingback: viagra 100mg

  91. Pingback: levitra 20mg

  92. Pingback: viagra

  93. Pingback: levaquin renal dose

  94. Pingback: cialis 20mg tablet prices

  95. Pingback: cialis 20mg tablets prices

  96. Pingback: augmentin for dogs

  97. Pingback: levaquin lawsuit

  98. Pingback: cialis 20mg generic

  99. Pingback: augmentin dose

  100. Pingback: levaquin for uti

  101. Pingback: cialis 20mg

  102. Pingback: sildenafil tablets

  103. Pingback: augmentin dosage

  104. Pingback: levaquin dosage

  105. Pingback: cialis 20 mg

  106. Pingback: sildenafil coupons

  107. Pingback: generic levitra

  108. Pingback: augmentin antibiotic

  109. Pingback: levaquin antibiotic

  110. Pingback: augmentin and alcohol

  111. Pingback: buy levitra online

  112. Pingback: sildenafil 100mg

  113. Pingback: cheap levitra

  114. Pingback: levaquin 750 mg

  115. Pingback: augmentin 875 mg

  116. Pingback: levaquin 500 mg

  117. Pingback: buy levitra

  118. Pingback: augmentin 875

  119. Pingback: generic viagra

  120. Pingback: levaquin

  121. Pingback: augmentin

  122. Pingback: buy viagra online

  123. Pingback: buy cialis generic tadalafil

  124. Pingback: buy viagra

  125. Pingback: tadalafil generic

  126. Pingback: duloxetine 60 mg

  127. Pingback: tadalafil 20 mg

  128. Pingback: duloxetine side effectss

  129. Pingback: tadalafil 5mg

  130. Pingback: duloxetine hcl

  131. Pingback: vardenafil 20mg

  132. Pingback: duloxetine 20 mg

  133. Pingback: viagra vs cialis

  134. Pingback: vardenafil 20 mg

  135. Pingback: duloxetine

  136. Pingback: generic cialis tadalafil

  137. Pingback: vardenafil

  138. Pingback: cymbalta withdrawal

  139. Pingback: generic cialis

  140. Pingback: levitra vs viagra

  141. Pingback: cymbalta side effects

  142. Pingback: cialis vs viagra

  143. Pingback: cymbalta reviews

  144. Pingback: cialis side effects

  145. Pingback: levitra dosage

  146. Pingback: cymbalta medication

  147. Pingback: cialis prices

  148. Pingback: levitra coupon

  149. Pingback: cymbalta generic

  150. Pingback: cialis pills

  151. Pingback: levitra 20 mg

  152. Pingback: cymbalta for pain

  153. Pingback: atorvastatin 10mg

  154. Pingback: cialis online pharmacy

  155. Pingback: levitra

  156. Pingback: cymbalta dosage

  157. Pingback: atorvastatin 10 mg

  158. Pingback: cialis online

  159. Pingback: levitra generic

  160. Pingback: cymbalta

  161. Pingback: atorvastatin

  162. Pingback: cialis free trial

  163. Pingback: cialis dosage

  164. Pingback: cialis cooupons

  165. Pingback: cialis coupons

  166. Pingback: cialis coupon

  167. Pingback: cialis cost

  168. Pingback: cialis canada

  169. Pingback: cheap cialis

  170. Pingback: buy cialis online

  171. Pingback: cialis generic

  172. Pingback: buy cialis

  173. Pingback: tadalafil

  174. Pingback: cialis

  175. Pingback: jwjshgsgshjs


Leave a Comment