You are publisher. You want to earn money from traffic website. You want to choose best advertising network ( ad network ). How to do?. There are 3 main types of online advertising networks
Vertical Networks: They represent the publications in their portfolio, with full transparency for the advertiser about where their ads will run. They typically promote high quality traffic at market prices and are heavily used by brand marketers. The economic model is generally revenue share. Vertical Networks offer ROS (Run-Of-Site) advertising across specific Channels (example: Auto or Travel) or they offer site-wide advertising options, in which case they operate in a similar fashion to Publisher Representation firms.
Blind Networks: These companies offer good pricing to direct marketers in exchange for those marketers relinquishing control over where their ads will run, though some networks offer a “site opt out” method. The network usually runs campaigns as RON or Run-Of-Network. Blind networks achieve their low pricing through large bulk buys of typically remnant inventory combined with conversion optimization and ad targeting technology.
Targeted Networks: Sometimes called “next generation” or “2.0” ad networks, these focus on specific targeting technologies such as behavioral or contextual, that have been built into an Ad server. Targeted networks specialize in using consumer clickstream data to enhance the value of the inventory they purchase further specialized targeted networks include social graph technologies which attempt to enhance the value of inventory using connections in social networks.
There are two types of advertising networks: first-tier and second-tier networks. First-tier advertising networks have a large number of their own advertisers and publishers, they have high quality traffic, and they serve ads and traffic to second-tier networks. Examples of first-tier networks include the major search engines. Second-tier advertising networks may have some of their own advertisers and publishers, but their main source of revenue comes from syndicating ads from other advertising networks.
While it is common for websites to be categorized into tiers, these can be misleading. While Google is in the clear majority of advertisement impression served, other networks that could be labeled as tier 2 actually dominate over these tier 1 ad networks as far as the number of customers reached.
Adsterra is one of the fastest growing premium ad networks and currently serves over 50 billion geo-targeted ad impression each month. They support publishers from all verticals and guarantee 100% monetization of their ad inventory.
Adsterra offers a vast variety of effective ad formats in all popular sizes for both web and mobile including: Pushup, interstitial, display banners, popunders, sliders, and direct links. Each campaign is tested hourly through an automated verification software designed by GeoEdge, ensuring the highest possible ad quality and security.
Publishers also enjoy on-time payments made bi-weekly via major payment systems, as well as a personal account manager and real-time statistics.
Revcontent is one of the biggest content recommendation platforms on the internet, currently serving 100 billion content recommendations a month across the globe with a growth rate of 900% last year.
Revcontent is notoriously difficult to join as it rejects almost 98% of websites that apply – focusing more on the quality of its publisher network rather than the quantity. This strategy has helped Revcontent generate higher revenues, better engagement rates, and loyal audiences for their partners.
As part of product improvement efforts, they’ve just launched Revcontent v2, which features an intuitive user interface that enables transparent reporting and easier customization of widgets.
AdBlade is a premium, brand -safe ad network with a focus on quality over quantity. Fox News, Hearst Corporation, Yahoo!, and ABC are among the 1,000 or so publishers that comprise the network. AdBlade supports standard IAB units, as well as proprietary NewsBullets® units that claim to deliver up to 3x better performance.
Revenue Hits uses contextual and geo-targeted ad serving technology to deliver better revenue for their publishers across different types of properties such as websites, mobile sites, add-ons, widgets, toolbar, and many more.
It serves over two billion ad impressions each day with a promise of 100% fill rate across all geographic regions.
Other than display ads, Revenue Hits also lets publishers monetize their website using text ads, pop ups, apps, widgets, XML feeds, and other custom formats.
Undertone specializes in providing several high-impact ad formats in addition to standard IAB—including IAB rising stars, several video formats, and its own range of flagship display formats designed for higher user engagement.
This coupled with the fact that many of Undertone’s proprietary ad units use your ad inventory in non-traditional ways, ensuring there’s no cannibalization of existing ad products, means that Undertone can offer CPMs 100%-1500% higher than traditional display ads.
Though your mileage may vary, Bidvertiser is an ad network with an interesting monetization model: In addition to earning money for each ad that is clicked, the publisher also earns additional revenue when the click leads to a conversion (i.e. sale) for the advertiser.
BidVertiser supports multiple ad formats including banners, skyscrapers, rectangles, and mobile. You can use the provided point-and-click tool to customize the layout of these units to match your website’s look.
A bidding system ensures that publishers always get the highest possible revenue from each unit. Using the reporting interface, you can easily monitor your ads performance, clicks, click-through rate, and the total amount you’ve earned.
Clicksor serves over 900 million ad impressions on over 100,000 specialized websites that comprise its publisher network. In addition to regular banner ads, Clicksor also offers in-text ads, rich media, interstitials, and pop-unders as alternative ad formats.
Under the hood, Clicksor scans the text on your website and serves ads using the latest contextual technology, resulting in a higher click-through rate.
Installation is a breeze with Clicksor’s plugin for Blogger, WordPress, Drupal, and Joomla that you just need to download and activate to get going.
Advertising.com, is the technology, data and insights arm of AOL Advertising. It has relationships with 70+ of comScore’s Top 100 ad-supported sites, with a publisher network spanning 30+ content verticals and monetizes nearly 2 billion ad impressions per day on average.
If you’re looking for a specific set of advertisers, Advertising.com offers ad blocks by advertiser, industry, media, and category to ensure the best fit for your site.
Creafi Online Media serves over 300 million ad impressions daily and hinges its USP on advanced audience targeting methodologies such as behavioral targeting, retargeting, and semantic targeting.
When advertisers can customize who sees their ads based on behavior and context using these tools, ad performance shoots up and it’s a win-win for both them and the publishers. To publishers, Creafi offers multiple ad formats and revenue streams and a greater degree of control over ad inventory.
Epom Market is a cross-platform ad network associated with leading advertisers and publishers in over 40 countries across 15 verticals. The network serves 13 billion ad impressions reaches an audience of 320 million unique monthly visitors per month.
It offers category-targeted, mobile, and local ads to ensure better user targeting, which lead to higher eCPM rates. In addition to standard banner ads, Epom also supports footer, in-text, and mobile-specific ad units.